Green Economy: Why Consumers Still Hesitate

So, my friend, fellow kentuckian, and a BU grad, Sam Ro wrote this little piece about earth day.

I find it peculiarly offensive and appalling (not the writing but the overarching mindset). Perhaps its because i worry more about fecal matter in my cheeseburger more than i do in my reusable grocery bag (have you seen where most of our countries beef comes from?) Though, maybe its that, consumers are not willing to adopt reusable bags nor are they willing to pay for using plastic bags (we waste a lot of oil every year to make plastic and to power plastic production that who knows maybe gas prices will go down by using less plastic - prolly not.) It might even be that the decibel level of chip bags is a deterrent from making a better decision (if youre worried about your wife yelling at you for eating chips before dinner so you need a bag that makes less noise, i dont know, maybe your fat ass doesnt need anymore chips.)

He makes a valid point though; alternative products do need to be similarly priced, and have at minimum, the same quality to increase the appeal (though we know that they will never be able to meet the super low prices that accompany the poor processes and that the quality of ‘green’ is usually higher). But what if companies use their resources to find better and sustainable ways of doing things, and not just to increase their profit margins.

I’m currently working on a sustainable adoption pattern based on the idea of parents cleaning your mouth out with soap after you curse. Think about it, if you decide to make bad decisions, expect a hypothetical soap bar in your mouth afterward.

End of rant.